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	<title>Busy Entrepreneur .com &#187; Business Marketing (BOOKS)</title>
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	<link>http://www.busyentrepreneur.com</link>
	<description>Learn how to write a business plan and how to start a business!</description>
	<lastBuildDate>Mon, 25 Apr 2011 16:22:24 +0000</lastBuildDate>
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		<title>Green Business Practices For Dummies</title>
		<link>http://www.busyentrepreneur.com/2010/11/green-business-practices-for-dummies/</link>
		<comments>http://www.busyentrepreneur.com/2010/11/green-business-practices-for-dummies/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 21:32:19 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Dummies]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Practices]]></category>

		<guid isPermaLink="false">http://www.busyentrepreneur.com/?p=6755</guid>
		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Green-Business-Practices-Dummies-Swallow/dp/0470393394%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470393394" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51VbIJXmUKL._SL160_.jpg" /></a><br />
<i>Green Business Practices For Dummies</i> provides readers with the information they need to reduce the environmental impact of the business with out reducing their bottom line. The practical and expert advice and tips presented in this title benefits business owners at all levels, from large corporations to small, family-run stores.
<div style="float:right;"><a target="_blank" href="http://www.amazon.com/Green-Business-Practices-Dummies-Swallow/dp/0470393394%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470393394" rel="nofollow"><img src="http://www.busyentrepreneur.com/wp-content/plugins/WPRobot3/images/buynow-big.gif" /></a></div>
List Price: $  21.99
<strong>Price: $  0.01</strong>
]]></description>
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		<title>Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!</title>
		<link>http://www.busyentrepreneur.com/2010/10/your-first-year-in-network-marketing-overcome-your-fears-experience-success-and-achieve-your-dreams/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/your-first-year-in-network-marketing-overcome-your-fears-experience-success-and-achieve-your-dreams/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 13:34:07 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[Achieve]]></category>
		<category><![CDATA[Dreams]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[Fears]]></category>
		<category><![CDATA[first]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Overcome]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[year]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Your-First-Year-Network-Marketing/dp/0761512195%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0761512195" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/5155JR22P7L._SL160_.jpg" /></a><br />
<b>How to Keep the Dream Alive!</b><br />Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. <br />Here, Mark Yarnell and Rene Reid&#8230;]]></description>
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		<title>Business-to-Business Marketing: A Strategic Approach</title>
		<link>http://www.busyentrepreneur.com/2010/10/business-to-business-marketing-a-strategic-approach/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/business-to-business-marketing-a-strategic-approach/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 12:33:54 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[Approach]]></category>
		<category><![CDATA[BusinessToBusiness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Business-Business-Marketing-Strategic-Approach/dp/0803959648%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0803959648" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51vV83PAiiL._SL160_.jpg" /></a>
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers</title>
		<link>http://www.busyentrepreneur.com/2010/10/faith-based-marketing-the-guide-to-reaching-140-million-christian-customers/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/faith-based-marketing-the-guide-to-reaching-140-million-christian-customers/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 11:33:41 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[Christian]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[FaithBased]]></category>
		<category><![CDATA[Guide]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Million]]></category>
		<category><![CDATA[Reaching]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Faith-Based-Marketing-Reaching-Christian-Customers/dp/0470422106%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470422106" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51W%2BlPrGhaL._SL160_.jpg" /></a><br />
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and &#8220;hot buttons&#8221;. Yet the size of the opportunity is enormous. <i>Faith-Based Marketing</i> provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It&#8230;]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Designer&#8217;s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them</title>
		<link>http://www.busyentrepreneur.com/2010/10/the-designers-guide-to-marketing-and-pricing-how-to-win-clients-and-what-to-charge-them/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/the-designers-guide-to-marketing-and-pricing-how-to-win-clients-and-what-to-charge-them/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 10:34:26 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[charge]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[Guide]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Them]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Designers-Guide-Marketing-Pricing-Clients/dp/1600610080%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1600610080" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51JgyKLxpQL._SL160_.jpg" /></a><br />
The Designer&#8217;s Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan&#8211;along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients,&#8230;]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Strategic Market Research: A Guide to Conducting Research that Drives Businesses</title>
		<link>http://www.busyentrepreneur.com/2010/10/strategic-market-research-a-guide-to-conducting-research-that-drives-businesses/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/strategic-market-research-a-guide-to-conducting-research-that-drives-businesses/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 08:32:36 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[*Market]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Conducting]]></category>
		<category><![CDATA[Drives]]></category>
		<category><![CDATA[Guide]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Strategic]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/1936236168%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1936236168" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51lADyv-v3L._SL160_.jpg" /></a>
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research.
With more than fifteen years of experience in conducting market research, Beall details the strategic principles&#8230;]]></description>
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		<item>
		<title>Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)</title>
		<link>http://www.busyentrepreneur.com/2010/10/get-seen-online-video-secrets-to-building-your-business-new-rules-social-media-series/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/get-seen-online-video-secrets-to-building-your-business-new-rules-social-media-series/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 07:33:54 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Rules]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Seen]]></category>
		<category><![CDATA[Series]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Get-Seen-Secrets-Building-Business/dp/0470525460%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470525460" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51WmZ16kGOL._SL160_.jpg" /></a><br />
<b>The era of online video has arrived—now make it work for your business</b>
    In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online&#8230;]]></description>
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		<title>Integration Marketing: How Small Businesses Become Big Businesses  and Big Businesses Become Empires</title>
		<link>http://www.busyentrepreneur.com/2010/10/integration-marketing-how-small-businesses-become-big-businesses-and-big-businesses-become-empires/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/integration-marketing-how-small-businesses-become-big-businesses-and-big-businesses-become-empires/#comments</comments>
		<pubDate>Sun, 17 Oct 2010 06:32:19 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[Become]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Empires]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/Integration-Marketing-Businesses-Become-Empires/dp/0470454598%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470454598" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/41c%2B7ygswTL._SL160_.jpg" /></a><br />
<b>PRAISE FOR <i>Integration Marketing</i></b>
    &#8220;The most important book of the year.&#8221;<br />    <b>—Codrut Turcanu</b>, founder of Remarkable Blogging, www.RemarkableBlogging.com    
    &#8220;Mark Joyner&#8217;s new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I&#8217;ve started seeing results. And the way I&#8217;ve implemented it is rudimentary and basic. There are so many&#8230;]]></description>
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		<item>
		<title>International Marketing</title>
		<link>http://www.busyentrepreneur.com/2010/10/international-marketing/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/international-marketing/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 05:32:40 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/International-Marketing-Philip-Cateora/dp/007352994X%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D007352994X" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="" /></a><br />
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.&#8230;]]></description>
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		<title>How to Make Money with Social Media: An Insider&#8217;s Guide on Using New and Emerging Media to Grow Your Business</title>
		<link>http://www.busyentrepreneur.com/2010/10/how-to-make-money-with-social-media-an-insiders-guide-on-using-new-and-emerging-media-to-grow-your-business/</link>
		<comments>http://www.busyentrepreneur.com/2010/10/how-to-make-money-with-social-media-an-insiders-guide-on-using-new-and-emerging-media-to-grow-your-business/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 04:32:25 +0000</pubDate>
		<dc:creator>Brian Scott</dc:creator>
				<category><![CDATA[Business Marketing (BOOKS)]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Emerging]]></category>
		<category><![CDATA[Grow]]></category>
		<category><![CDATA[Guide]]></category>
		<category><![CDATA[Insiders]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Using]]></category>

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		<description><![CDATA[<a target="_blank" href="http://www.amazon.com/How-Make-Money-Social-Media/dp/0132100568%3FSubscriptionId%3D01W1VA85Z2SW9A3RDY02%26tag%3Dwritingstudent-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0132100568" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51LtToOim%2BL._SL160_.jpg" /></a>
<i>“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”</i>
–<b>Scott Monty, </b>Global Digital Communications, Ford Motor Company
<i> </i>
<i>“If you simply</i>&#8230;]]></description>
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