Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
Your Hands-On Guide for Creating Continuous, Profitable Growth!
Use the proven, six-step Marketing Process to:
• Create a marketing plan with execution built in to the process.
• Accurately predict the ROI of marketing and sales to improve results.
• Integrate marketing best practices with new social media breakthroughs.
• Improve customer experience and customer lifetime value.
• Refine your brand and positioning to create a competitive advantage.
• Update strategy in real time to respond to changing market conditions.
• Create a culture that thrives on accountability, execution, and winning.
A Better Way to Plan and Execute!
Master Monique Reece’s Proven Marketing Process:
Purpose: Define your vision and specific strategic goals.
Research: Deepen your understanding of customers, markets, and competitors.
Analyze: Uncover powerful new growth opportunities.
Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand.
Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.
Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.
www.MarketSmarter.com
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(out of 3 reviews)
List Price: $ 39.99
Price: $ 28.71
3 Responses to “Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution”
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Review by Elizabeth Dahill for Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
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I’m a sales executive and who is also responsible for marketing for our business. It’s rare to read a book written by a marketing person who understands what a sales team needs. This book not only explained marketing in a simple but comprehensive way, it lays out a process that integrates sales and marketing and helps teams work together more effectively. It’s given me a new appreciation for marketing where I can see the value of “up front” research and strategy development and how to develop a marketing plan. In the past we developed sales plans by industry and major accounts and our marketing really consisted of a series of marketing tactics or programs that were disconnected somewhat from our company objectives. We now have a much better plan that I’m proud to share with our executive team. We have also just begun implementing the real-time planning process into our quarterly operations meetings and it’s already made a big difference on how we are planning and executing as a team. Next quarter we plan to start using the ROI Optimizer (a tool in the book) to start measuring marketing and sales results through channels and our direct sales team. I haven’t used it yet but it looks like a great tool.
Review by Wesley M. Crocheron for Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
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Real Time Marketing is incredible. It’s a Marketing MBA in 300 pages. Every page is filled with business truths and nuggets of wisdom. Monique combines her vast academic knowledge with her real-world experience in marketing to bring you a template for marketing in today’s rapidly changing technological landscape.
You must buy this book if you want a successful business!
Wes Crocheron, Business Consultant (and former senior executive of Business Development for an Aerospace company)
Review by Michelle O’Connor for Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
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I was looking for a marketing book that would help me reinvent marketing and sales strategies for our organization. I already knew a lot of the basics and was looking for a fresh approach that would help us compete more effectively since our market has changed considerably over the past couple of years. I also needed a book that would guide me through the social media jungle to figure out where I should focus time and money to get the most for our investment. I was not only impressed with the social media advice and recommendations (there is a whole social media strategy and planning guide section) but the entire marketing process that is described as a six step process called PRAISE which stands for Purpose, Research, Analyze, Strategize, Implement, Evaluate and Execute. I think most people (like me) want to go right to lead generation programs like direct mail, email marketing, internet advertising, etc. What I learned from this book was how to create better strategies that would help us find new customers and new markets for our services. By understanding how to make our customer’s experiences more valuable and our services stand out from all our competitors, it was so much easier to develop a plan for the marketing tactics we should use. I also learned several ways to measure our marketing that were new ideas and methods I hadn’t heard of before.
A nice bonus of this book is all the ideas about company culture and how to use culture as part of your marketing strategy. We already have a great company culture but I never really thought about how it was connected to marketing. The information presented on this topic alone is well worth the price of the book. The 10 Culture Rules at the end of the book is full of ideas that wil benefit not only employees but customers as well. Lots of substance in this book.
-Michelle O’Connor, SVP Learning Strategy & Innovation, CMR Institute